With more broadband internet access, users can now afford to browse more than they did a couple of years ago, and designers can use this opportunity to present content in a more attractive and memorable way. Hence, it’s no wonder that many product websites use media blocks (for videos and screencasts) for this very purpose. The main advantage of such elements is that they can communicate content quickly and effectively and make it easier for users to consume information.

There is a lot of talk these days about Search Engine Optimization (SEO). Many companies are spending a lot of money to have companies come in and work with their websites so that their page show up on the first or second Search Engine Result Page (SERP). And it’s not a bad idea, since searches through the major search engines are the main way that many people will arrive at your site, and the money spent can yield some good return on investment if you have a good website.

What makes a great website? Is it the graphics? The easy navigation? Or maybe the cool Flash effects? Well, those can all be important parts of a great website, but they are not the reason people will come and come again to your site. What they really want is content! Good, solid, fresh, informative content. As a bonus, search engines love content too, which will bring even more visitors. That’s why the mantra among web experts is “CONTENT IS KING”. Without it, you have nothing.

Business owners are always looking to make the most out of their marketing dollars and so reasonably ask the question “Is setting up a website for my business worth the cost”? The answer to that question ultimately lies with each business owner, but I’ve outlined seven advantages of creating a web presence for your business.