Love 2B Lean is the first phase of a site that has the goal of building health food product sales through the growth of traffic through the many health-based resources on the site. Mango Tree Media implemented the graphic design into a Joomla template, created the blog sections, and custom programmed multiple interactive features (like a food diary and BMI calculator) that engage the visitors and integrate into the online community implemented using Joomla's fabulous JomSocial extension.